Change.
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Bei der Weltpremiere im Februar 2020 zeigte Volkswagen Nutzfahrzeuge einen neuen Caddy der moderner ist als je zuvor. Und gleichzeitig seine Kernwerte bewahrt: Flexibilität, Robustheit und Alltagstauglichkeit. Diese Fakten haben wir in eine emotionale Kampagne zur Weltpremiere des neuen Caddy umgesetzt. Oder wie wir es nennen: "100% neu und trotzdem 100% Caddy".
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Advertising Agency: Grabarz & Partner
Chief Creative Officer: Ralf Heuel
Creative Director: Thomas Fritze, Stefan Geschke
Art Director: Christian El-Asmar, Sarah Fröhlich
Copywriter: Christian El-Asmar
Production: 27km
Director: Alex Schiller
DOP: Josua Stäbler
Photographer: Jan Eric Euler
Chief Creative Officer: Ralf Heuel
Creative Director: Thomas Fritze, Stefan Geschke
Art Director: Christian El-Asmar, Sarah Fröhlich
Copywriter: Christian El-Asmar
Production: 27km
Director: Alex Schiller
DOP: Josua Stäbler
Photographer: Jan Eric Euler