Sightseeing.
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Eine Print- und Plakatkampagne für die Rückfahrkamera des Volkswagen California Wohnmobils, die den Sommerurlaub für die Zielgruppe einläutet, indem sie den Begriff "Sightseeing" neu definiert.
![](https://cdn.myportfolio.com/547983194cac1f650ca527bbcdbba609/2e0e7feb-2e5b-4c26-a79b-c08865fce166_rw_1920.jpg?h=02de782f7dc1230b9dd4fc0498b18f32)
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![](https://cdn.myportfolio.com/547983194cac1f650ca527bbcdbba609/51d4a510-9820-4eb4-a979-c26890bb1ca7_rw_1920.jpg?h=b482dcbdaeedcb7fe137aa4dd4125de1)
Advertising Agency: Grabarz & Partner
Chief Creative Officer: Ralf Heuel
Group Creative Director: Diana Sukopp
Creative Director: Thomas Fritze, Stefan Geschke
Art Director: Jens Erasmus Schröder
Copywriter: René Herder, Thorben Dauer
Photographer: Cem Guenes c/o Tobias Bosch Fotomanagement
Post Production: Spellwork Pictures
3D: Sebastian Greese, Dennis Mielke, Sermed Darah
Compositing: Sermed Darah
Chief Creative Officer: Ralf Heuel
Group Creative Director: Diana Sukopp
Creative Director: Thomas Fritze, Stefan Geschke
Art Director: Jens Erasmus Schröder
Copywriter: René Herder, Thorben Dauer
Photographer: Cem Guenes c/o Tobias Bosch Fotomanagement
Post Production: Spellwork Pictures
3D: Sebastian Greese, Dennis Mielke, Sermed Darah
Compositing: Sermed Darah